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Sakkthivel, A. M.
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International journal of business excellence
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International journal of business excellence : IJBEX
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Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers
Sakkthivel, A.M.
;
Moovendhan, V.
- In:
International journal of business excellence : IJBEX
31
(
2023
)
4
,
pp. 500-520
Persistent link: https://www.econbiz.de/10015060793
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Investigating the variables that influence frequency of women shopping behaviour : evidence from emerging economies
Sakkthivel, A. M.
- In:
International journal of business excellence
13
(
2017
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10011857515
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