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The Impact of Congruity and Co...
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ECONIS (ZBW)
22
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1
The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei
;
Hu, Michael Y.
;
Bruning, Edward R.
;
Liu, Xin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
Saved in:
2
Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
Saved in:
3
Consumer perceptions of brand functions : an empirical study in China
Guo, Xiaoling Martine
;
Hao, Andy Wei
;
Shang, Xiaoyan
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 269-279
Persistent link: https://www.econbiz.de/10009272157
Saved in:
4
Cultural similarity and national bias : an assessment in an international service context
Bruning, Edward R.
;
Saqib, Najam U.
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10009777257
Saved in:
5
The influence of social capital on local retail patronage in an urban setting
Qiu, Pingping
;
Chen, Jiemiao
;
Bruning, Edward R.
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1467-1482
Persistent link: https://www.econbiz.de/10014326018
Saved in:
6
Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin
;
Hu, Jing
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
Saved in:
7
The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing
;
Liu, Xin
;
Wang, Sijun
;
Yang, Zhilin
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
Saved in:
8
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
9
Consumer return policies in presence of a P2P market
Li, Tingting
;
Xie, Jinxing
;
Liu, Xin
- In:
Omega : the international journal of management science
97
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012289088
Saved in:
10
Study on marketing strategy innovation of mobile payment service under internet environment
Liu, Xin
- In:
International journal of information technology and …
23
(
2024
)
3/4
,
pp. 175-192
Persistent link: https://www.econbiz.de/10015064855
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