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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - In: Journal of marketing research : JMR 49 (2012) 6, pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - 2011
Persistent link: https://www.econbiz.de/10009743630
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars; Rossiter, John R. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
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From servicescape to consumptionscape : a photo-elicitation study of Starbucks in the New China
Venkatraman, Meera; Nelson, Teresa - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 1010-1026
Persistent link: https://www.econbiz.de/10003756769