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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley - In: Journal of marketing communications 22 (2016) 4, pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward - In: Psychology & marketing 30 (2013) 10, pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley; Bal, Anjali; Parent, Michael - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
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"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward; Pitt, Leyland F.; Ofek, Nir - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
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Consumer generated brand extensions : definition and response strategies
Boon, Edward; Grant, Philip; Kietzmann, Jan - In: The journal of product & brand management 25 (2016) 4, pp. 337-344
Persistent link: https://www.econbiz.de/10011607040