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Konsumentenverhalten
Consumer behaviour
5
Brand management
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Markenführung
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Social Web
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Social web
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Brand extension
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Brand image
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Consumer-generated content
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Boon, Edward
3
Grant, Philip Stanley
2
Bal, Anjali
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Grant, Philip
1
Kietzmann, Jan
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Ofek, Nir
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Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Psychology & marketing
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The journal of product & brand management
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
5
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1
Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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2
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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3
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
4
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
5
Consumer generated brand extensions : definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
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