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The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences
Schoefer, Klaus; Wäppling, Anders; Heirati, Nima; … - In: Journal of retailing and consumer services 48 (2019), pp. 247-256
Persistent link: https://www.econbiz.de/10012001303
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
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A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
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Food photo posting on social media while dining : an evidence using embedded correlational mixed methods approach
Javed, Maria; Malik, Faisal Azeem; Awan, Tahir Mumtaz; … - In: Journal of food products marketing : innovations in … 27 (2021) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10012440340
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Small concept luxury department stores : psychographic characteristics affecting patronage intentions
Slaton, Kelcie; Testa, Danielle Sponder - In: International journal of retail and distribution management 51 (2023) 6, pp. 826-844
Persistent link: https://www.econbiz.de/10014281107
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Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran; Walker Reczek, Rebecca; Petty, Richard E. - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
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What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Kim, DongHee; Jang, Soocheong; Adler, Howard - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 261-282
Persistent link: https://www.econbiz.de/10011300091
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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672