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Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Azer, Jaylan; Anker, Thomas Boysen; Taheri, Babak; … - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014227809
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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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Quality predictability and the welfare benefits from new products : evidence from the digitization of recorded music
Aguiar, Luis; Waldfogel, Joel - 2016
Persistent link: https://www.econbiz.de/10011554063
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Quality predictability and the welfare benefits from new products : evidence from the digitalization of recorded music
Aguiar, Luis; Waldfogel, Joel - In: Journal of political economy 126 (2018) 2, pp. 492-524
Persistent link: https://www.econbiz.de/10011906007
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Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover; Raska, David - In: Journal of marketing communications 26 (2020) 5, pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
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Race in consumer research : past, present, and future
Grier, Sonya A.; Crockett, David; Johnson, Guillaume D.; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10014634424
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Race, Internet usage, and e-commerce
Ono, Hiroshi; Zavodny, Madeline - 2002
Persistent link: https://www.econbiz.de/10001648225
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Race, internet usage, and e-commerce
Ono, Hiroshi; Zavodny, Madeline - In: The review of black political economy 30 (2003) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10001979168
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Understanding race and ethnicity
Chen, Sheying; Brackett, Geoffrey L. - In: Diversity management : theoretical perspectives and …, (pp. 83-95). 2011
Persistent link: https://www.econbiz.de/10009244072