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Konsumentenverhalten
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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Undetermined
4,903
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1,575
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Article
7,928
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1,542
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17
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7,552
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7,552
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352
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352
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253
Non-commercial literature
253
Working Paper
211
Arbeitspapier
199
Hochschulschrift
153
Thesis
114
Conference paper
69
Konferenzbeitrag
69
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62
Sammelwerk
62
Reprint
42
Aufsatzsammlung
37
Konferenzschrift
30
Case study
26
Fallstudie
26
Bibliografie enthalten
16
Bibliography included
16
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16
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14
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12
Sammlung
12
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11
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8
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8
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4
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4
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3
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3
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3
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3
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2
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English
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German
300
French
5
Italian
3
Russian
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2
Arabic
1
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1
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1
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1
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Author
All
Phau, Ian
33
Septianto, Felix
29
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
26
Gierl, Heribert
25
Usman, Osly
24
Huber, Frank
21
Pelsmacker, Patrick de
21
Eisend, Martin
20
Japutra, Arnold
20
Melewar, T. C.
20
Han, Heesup
19
Bang, Nguyen
18
Dens, Nathalie
18
Guzman, Francisco
18
Sarkar, Abhigyan
17
Keller, Kevin Lane
16
Torres, Ivonne M.
16
Zúñiga, Miguel Ángel
16
Yoon, Sukki
15
Dahlén, Micael
14
Ekinci, Yuksel
14
Hollebeek, Linda D.
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Sreejesh, S.
14
Taylor, Charles Raymond
14
Veloutsou, Cleopatra
14
Bang Nguyen Viet
13
Burmann, Christoph
13
Das, Gopal
13
Hudders, Liselot
13
Jang, Soocheong
13
Ko, Eunju
13
MacInnis, Deborah J.
13
Thaichon, Park
13
Wiedmann, Klaus-Peter
13
Bagozzi, Richard P.
12
Fetscherin, Marc
12
Grohmann, Bianca
12
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Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
American Marketing Association
5
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Kommission
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
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Published in...
All
Journal of business research : JBR
467
Journal of retailing and consumer services
263
The journal of product & brand management
245
The journal of brand management : an international journal
224
Journal of marketing communications
166
International journal of advertising : the review of marketing communications
150
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
103
European journal of marketing : EJM
94
International journal of advertising : the quarterly review of marketing communications
93
Journal of international consumer marketing
89
Journal of promotion management : innovations in planning and applied research
87
International journal of internet marketing and advertising : IJIMA
75
Journal of advertising research
75
Marketing intelligence & planning
73
Journal of promotion management : JPM
72
The journal of consumer marketing
72
International journal of hospitality management
68
Journal of global marketing
68
Marketing letters : a journal of research in marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of marketing
62
Journal of strategic marketing
61
International marketing review
60
International journal of consumer studies
59
Cogent business & management
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of fashion marketing and management
50
Journal of business ethics : JOBE
49
Journal of Islamic marketing
48
Journal of marketing research : JMR
47
Journal of the Academy of Marketing Science
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
European journal of marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of advertising : official publication of the American Academy of Advertising
44
Journal of marketing management : MM
43
Journal of travel and tourism marketing
43
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Source
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ECONIS (ZBW)
9,473
EconStor
13
BASE
1
Showing
1
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10
of
9,487
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date (newest first)
date (oldest first)
1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
4
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
6
Joint pricing and
advertising
strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
7
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
8
Understanding online interruption-based
advertising
: impacts of exposure timing,
advertising
intent, and brand image
Chan, Jason C. F.
;
Jiang, Zhenhui
;
Tan, Bernard C. Y.
- In:
IEEE transactions on engineering management : EM
57
(
2010
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009235375
Saved in:
9
The continuing power of mass
advertising
Nunes, Paul F.
;
Merrihue, Jeffrey
- In:
MIT sloan management review
48
(
2006/07
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10003429484
Saved in:
10
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
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