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A trip down memory lane : how photograph insertion methods trigger emotional memory and enhance recall during interviews
Kjellstrand, Indira; Vince, Russ - In: Advancing methodological thought and practice, (pp. 39-53). 2020
Persistent link: https://www.econbiz.de/10012316252
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Impatience and credit behavior : evidence from a field experiment
Meier, Stephan (contributor); Sprenger, Charles (contributor) - 2007
This paper tests whether heterogeneity of time preferences can explain individual credit behavior. In a field experiment targeting individuals from low-to-moderate income households, we measure individual time preferences through choice experiments, and then match these time preference measures...
Persistent link: https://www.econbiz.de/10003715716
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The impact of social presence on technology based self-service use : the role of familiarity
Kinard, Brian R.; Capella, Michael L.; Kinard, Jerry L. - In: Services marketing quarterly 30 (2009) 3, pp. 303-314
Persistent link: https://www.econbiz.de/10003865584
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Firm-created word-of-mouth communication : evidence from a field test
Godes, David; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
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Too poor to be green consumers? : a field experiment on revealed preferences for firewood in rural Guatemala
Kempen, Lucas Adrianus Cornelis Marinus van; Muradian, … - In: Ecological economics : the transdisciplinary journal of … 68 (2009) 7, pp. 2160-2167
Persistent link: https://www.econbiz.de/10003868785
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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How large are non-budget-constraint effects of prices on demand?
Heffetz, Ori; Shayo, Moses - In: American economic journal : a journal of the American … 1 (2009) 4, pp. 170-199
Persistent link: https://www.econbiz.de/10003914165
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Consumer reaction to information on food additives : evidence from an eating experiment and a field survey
Aoki, Keiko; Shen, Junyi; Saijō, Tatsuyoshi - In: Journal of economic behavior & organization : JEBO 73 (2010) 3, pp. 433-438
Persistent link: https://www.econbiz.de/10003974061