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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?

Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336

Persistent link: https://www.econbiz.de/10010401986

Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija...

Ahmad, Usman; Kashif, Muhammad; Eaton, Jessica; Qadeer, … - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 109-122

Persistent link: https://www.econbiz.de/10010487080

Empirically examining the psychological mechanism of a loved and trusted business school brand

Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10012549775

Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance

Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 337-353

Persistent link: https://www.econbiz.de/10012179029

Customer Perception Towards Adoption of E-Banking Services in Kathmandu : A Survey of Business School Students

Sthapit, PhD, Prof. Arhan - 2020

This paper aims to examine the association between the perception of business school students and their adoption of e-banking services. This study integrates Technology Acceptance Model (TAM) and perceived risk to explain the adoption of e-banking. The study measures customer perception towards...

Persistent link: https://www.econbiz.de/10014032070