Lee, Seung-Hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 6 (2020) 4/144, pp. 1-15
). Face consciousness and public self-consciousness affect when in the fashion life cycle consumers decide to purchase, as … face consciousness; public self-consciousness; brand prestige; self-expressive brand (inner; social), and fashion …-consciousness (but not face consciousness) influenced fashion leadership. Thus, while face consciousness and public self …