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Advertising effects
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Kim, Sojung
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung
;
Choi, Sejung Marina
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
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2
Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung
;
Eastin, Matthew S.
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
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3
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
4
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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