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The rise of digital branding
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Konsumentenverhalten
USA
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United States
291,618
Theorie
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Theory
41,002
Brand management
17,639
Markenführung
17,225
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17,001
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8,378
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8,189
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7,987
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7,888
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7,717
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7,672
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7,610
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7,488
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7,307
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7,191
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7,174
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7,119
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6,705
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6,671
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6,004
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5,431
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Phau, Ian
37
Han, Heesup
35
Loureiro, Sandra Maria Correia
33
Dawes, John
26
Ko, Eunju
26
Melewar, T. C.
25
Sarkar, Abhigyan
24
Keller, Kevin Lane
23
Huber, Frank
22
Bang, Nguyen
21
Lusk, Jayson L.
21
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
20
Hollebeek, Linda D.
20
MacInnis, Deborah J.
20
Veloutsou, Cleopatra
20
Guzman, Francisco
19
Gázquez-Abad, Juan Carlos
19
Stavins, Joanna
19
Bronnenberg, Bart J.
18
Dubé, Jean-Pierre
18
Japutra, Arnold
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Schuh, Scott
18
Sung, Yongjun
18
Bauer, Hans H.
17
Fetscherin, Marc
17
Fournier, Susan
17
Hildebrandt, Lutz
17
Jang, Soocheong
17
Martínez-López, Francisco J.
17
McFadden, Daniel
17
Park, Jungkun
17
Bagozzi, Richard P.
16
Goldsmith, Ronald E.
16
Kunkel, Thilo
16
Park, C. Whan
16
Paul, Justin
16
Winter, Joachim
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National Bureau of Economic Research
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American Marketing Association
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7
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5
Friedrich-Schiller-Universität Jena
4
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IGI Global
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
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Europäische Kommission
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Federal Reserve Bank of New York
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Helmut-Schmidt-Universität
2
INSEAD
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
USA / Economic Research Service
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Council on Consumer Interests
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American Home Economics Association
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American Management Association
1
American Management Asssociations
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Athens Institute for Education and Research
1
Boston College / Department of Economics
1
Brookings Institution
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1
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Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
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Columbia University / Bureau of Applied Social Research
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
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Journal of business research : JBR
493
Journal of retailing and consumer services
341
The journal of brand management : an international journal
306
The journal of product & brand management
298
Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
181
Psychology & marketing
167
International journal of hospitality management
125
Journal of fashion marketing and management
108
Asia Pacific journal of marketing and logistics
100
European journal of marketing : EJM
96
Journal of international consumer marketing
92
The journal of consumer marketing
87
International journal of consumer studies
83
Journal of marketing communications
83
Journal of the Academy of Marketing Science
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Marketing intelligence & planning
76
Journal of marketing
71
Journal of strategic marketing
66
International journal of retail & distribution management
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Journal of promotion management : innovations in planning and applied research
64
Marketing letters : a journal of research in marketing
63
International journal of advertising : the review of marketing communications
62
International journal of internet marketing and advertising : IJIMA
61
Journal of promotion management : JPM
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of marketing management : MM
60
NBER working paper series
60
Journal of global marketing
59
International marketing review
58
SpringerLink / Bücher
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Sport marketing quarterly : preferred journal of the Sport Marketing Association
54
International journal of advertising : the quarterly review of marketing communications
49
Journal of advertising research
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Cogent business & management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
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ECONIS (ZBW)
12,668
EconStor
68
OLC EcoSci
14
BASE
2
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
Showing
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1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
3
Retailing strategies for generic
brand
grocery products
Hawes, Jon M.
-
1982
Persistent link: https://www.econbiz.de/10003475779
Saved in:
4
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
5
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of
brand
management special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
7
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
8
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
9
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
10
Grounding consumer-
brand
engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
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