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When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10011645746

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the retailer. We find statistically significant evidence...

Persistent link: https://www.econbiz.de/10011807825

Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!

Lewis, Randall A.; Reiley, David H. - In: Quantitative marketing and economics : QME 12 (2014) 3, pp. 235-266

Persistent link: https://www.econbiz.de/10010407786

Advertising effectively influences older users : how field experiments can improve measurement and targeting

Lewis, Randall A.; Reiley, David H. - In: Review of industrial organization : RIO 44 (2014) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10010375270

Checking out temptation : a natural experiment with purchases at the grocery register

Houser, Daniel; Liu, Jia; Reiley, David H.; Urbancic, … - In: Journal of economic behavior & organization : JEBO 191 (2021), pp. 39-50

Persistent link: https://www.econbiz.de/10013185161