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A Theoretical Evaluation of the Internet's Potential as a Shopping Channel
Arce-Urriza, Marta - 2012
The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are … offered to current ones. Consumers are discovering the Internet's possibilities and are starting to shop outside the physical … world.From a theoretical approach, this paper presents a critical review of the Internet as a shopping channel by comparing …
Persistent link: https://www.econbiz.de/10013098228
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Online cheaters : profiles and motivations of internet users who falsify their data online
Sáez-Ortuño, Laura; Coll, Santiago Forgas; … - In: Journal of innovation & knowledge : JIK 8 (2023) 2, pp. 1-12
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However …
Persistent link: https://www.econbiz.de/10014388517
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Autonomy in Consumer Choice
Wertenbroch, Klaus - 2020
We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an...
Persistent link: https://www.econbiz.de/10012833729
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The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia
Afifah, Nur - 2020
Objective - This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable.Methodology/Technique - Purposive sampling is used with 100 respondents...
Persistent link: https://www.econbiz.de/10012842710
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Exploring Consumer Decision-Making Processes Regarding the Adoption of Mobile Payments : A Qualitative Study
Bhimasta, Agoeng - 2017
Objective – The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique – The study was a qualitative study that included an experiment to the research design. A total...
Persistent link: https://www.econbiz.de/10012951029
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The Relevance of Age Categories in Explaining Internet Banking Adoption Rates and Customers' Attitudes Towards the Service
Camilleri, Silvio John - 2017
This paper focuses on customers' attitudes towards internet banking (IB), with particular reference to generational …
Persistent link: https://www.econbiz.de/10012960838
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The Effect of e-Commerce Web Site Security on Purchase Intention
Ertemel, Adnan - 2019
This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...
Persistent link: https://www.econbiz.de/10012893022
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Critical Factors Affecting Consumer Acceptance of Online Health Communication : An Application of Service Quality Models
Lee, Jung Wan - 2017
The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The...
Persistent link: https://www.econbiz.de/10012941231
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The Impact of Country of Origin in Mobile Phone Choice of Generation Y and Z
Nagy, Szabolcs - 2017
Mobile phones play a very important role in our life. Mobile phone sales have been soaring over the last decade due to the growing acceptance of technological innovations, especially by Generations Y and Z. Understanding the change in customers' requirement is the key to success in the...
Persistent link: https://www.econbiz.de/10012944687
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The Influence of Context on Online Shopping Behavior : The Case of Concurrent TV Consumption
Hinz, Oliver - 2018
It is widely agreed that people use digital devices while watching TV, a phenomenon called "second Screening." While previous research has shown that the diffusion of mobile devices can increase online sales, work on multitasking suggests that second screening may lead to lower sales. In this...
Persistent link: https://www.econbiz.de/10012929470