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Culture affects consumer behavior: Theoretical reflections and an illustrative example with Germany and Iran
Bathaee, Atieh - 2011
Persistent link: https://www.econbiz.de/10010321503
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Generation Y female and male decision-making styles in Iran : are they different?
Hanzaee, Kambiz Heidarzadeh; Aghasibeig, Sara - In: The international review of retail, distribution and … 18 (2008) 5, pp. 521-537
Persistent link: https://www.econbiz.de/10003806257
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Iranian consumer animosity and US products : a witch's brew or elixir?
Bahaee, Mahmood; Pisani, Michael J. - In: International business review : the official journal of … 18 (2009) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003861103
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The use of the consumer ethnocentrism and consumer animosity scales in Iran : a research note
Bahaee, Mahmood; Pisani, Michael J. - In: Thunderbird international business review 51 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003824270
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The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali; Shafeai, Reza - In: Journal of international marketing and marketing research 34 (2009) 3, pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
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Iranian generation Y female market segmentation
Hanzaee, Kambiz Heidarzadeh; Aghasibeig, Sara - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10008689098
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Designing a model for forecasting the customer's purchasing behavior based on the functional attitude theory : (case study in Iran's car industry)
Sanayei, Ali; Rezaey, Hossein; Shafee'i, Reza - In: Journal of international marketing and marketing research 35 (2010) 3, pp. 129-146
Persistent link: https://www.econbiz.de/10008696418
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Locus of control and consumer susceptibility to interpersonal influence among Iranian university students
Ranjbarian, Bahram; Barari, Mojtaba - In: Journal of international marketing and marketing research 35 (2010) 2, pp. 77-87
Persistent link: https://www.econbiz.de/10003981064
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Modeling the relationship between the selection of a mobile and the variables of consumer behavior by using probabilistic neural networks
Jandaghi, Gholamreza; Pour, Davoud Hossein; Haghighi, … - In: Asian African journal of economics and econometrics 9 (2009) 1, pp. 215-226
Persistent link: https://www.econbiz.de/10003966029
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Are Iranian consumers poised to "buy American" in a hostile bilateral environment?
Bahaee, Mahmood; Pisani, Michael J. - In: Business horizons 52 (2009) 3, pp. 223-232
Persistent link: https://www.econbiz.de/10003856324