project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …

supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …

Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …

Prior research points out the emerging phenomenon of consumer resistance in terms of resistance towards the marketing … discipline. At the same time, extant literature suggests the increasing importance of authenticity in marketing.This study … investigates the research question whether and by which means authenticity in marketing can be a response to consumer resistance …

Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge … value. The paper identified four major sustainable marketing strategies to be integrated into business practices. …