groups of consumers. For both researchers and practitioners, consumer knowledge is a critical factor in creating competitive … success over time. But there is a gap in the knowledge management literature, which has recognized the importance of the … customer as a source of knowledge, but has not recognized the importance of a group of consumers as well. Scholars, in fact …

show that participants with low financial literacy generally try to compensate for their low decision-specific knowledge … low knowledge base in finance can translate into low engagement in information search which might further increase the …

The purpose of this study was to propose a research model by utilizing the consumer usage knowledge and purchasing … obtain professional knowledge for purchasing process, which could facilitate purchase convenience and then increase purchase … intention for consumer. Therefore, the consumer usage knowledge was utilized as theoretical basis in this study, and purchasing …

The authors propose that attempts to increase consumers' objective knowledge (OK) regarding financial instruments can … deter willingness to invest when such attempts diminish consumers' subjective knowledge (SK). In four studies, the authors …

), would neglect a major force driving this change, i.e. the variation of consumer wants and consumer knowledge. The present …