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Optimal Consumer Network Structure Formation Under Network Effects : Seeds Controllability and Visibility
Dou, Yifan - 2015
monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies …) under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding … the seeding process, with both multiplicative and additive forms of network effects, we show that all segments contain …
Persistent link: https://www.econbiz.de/10013037525
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A conceptual model for driving green purchase among Indian consumers
Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59
Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...
Persistent link: https://www.econbiz.de/10012116476
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Managing Consumer Referrals on a Chain Network
Arbatskaya, Maria N. - 2014
consumer communication network (a chain). The profit-maximizing solution involves standard monopoly pricing and referral fees …
Persistent link: https://www.econbiz.de/10013043952
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What about the consumer choice? : The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
Toussaint, Mariana; Cabanelas, Pablo; … - In: European research on management and business economics 27 (2021) 1, pp. 1-11
The environmental, economic, and social impact of food value chains have attracted the attention ofa wide range of stakeholders. However, only a few studies have focused on sustainability in the foodindustry in terms of social responsibility from a developing country perspective. Indeed,...
Persistent link: https://www.econbiz.de/10012433877
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Modelling the environmental impact of omni-channel purchasing in the apparel industry : the role of logistics
Giuffrida, Maria; Mangiaracina, Riccardo; Miragliotta, … - In: International journal of logistics systems and management 34 (2019) 4, pp. 431-456
Persistent link: https://www.econbiz.de/10012160067
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Understanding the adoption of Halal Logistics through critical success factors and stakeholder objectives
Haleem, Abid; Khan, Mohd Imran; Khan, Shahbaz - In: Logistics 5 (2021) 2, pp. 1-15
Catering to Halal in the industry requires the explicit adoption of Halal Logistics (HL) to avoid the risk of cross …. We identify the need for meaningful research constructs relating to the appropriate adoption of Halal logistics through … constructs that are fundamental for understanding the adoption of Halal logistics. This research also identifies the stakeholders …
Persistent link: https://www.econbiz.de/10012588133
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Consumers' marketing channel choice and the impact on logistics and operations : a systematic literature review of the fresh food and grocery sector
Alkhiyami, Hassan; Kerbache, Laoucine; Hadid, Majed - In: Logistics 8 (2024) 1, pp. 1-18
paper discusses the essential effects of consumers' channel choice on the logistics and operation services of grocery … impacting grocery retailers' logistics services. …
Persistent link: https://www.econbiz.de/10014507543
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Integrating latent variables in discrete choice models: how higher-order values and attitudes determine consumer choice
Temme, Dirk; Paulssen, Marcel; Dannewald, Till - 2007
Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...
Persistent link: https://www.econbiz.de/10010263709
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10010263745
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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - 2006
There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...
Persistent link: https://www.econbiz.de/10010272734