Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...

In the literature on product line pricing, consumer choice is often modeled using the max-surplus choice rule. In terms of this concept, consumer preferences are represented by so-called reservation prices and the deterministic decision rule is to choose the product that provides the highest...

Electric vehicle (EV) has been promoted in many countries as a way of green transportation. However, the EV adoption rate remains quite low. Besides the immature technology and high cost, the low adoption rate also attributed to the nature of vehicle as a durable product, which has slow as...

Rationale of the Study: The extensive writing on consumer of green newly focus by the marketers and markets. Even though consciousness environmental in Indian consumers is examined through the literature, their buying behavior towards products green is not so far implicit. Therefore, the present...

The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...

The idea that consumers are rational decision makers, who carefully consider options when making a decision about a certain phenomenon, will soon phase out! Believe it or not. In a bid to better understand the consumer, a myriad of economists still waste their precious time on “not-so-deep”...

Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to promote brands. Celebrities are the most powerful information sources which have the ability to form or change consumer attitudes. The purpose of the present study is to...

In the present competitive climate, corporate image is acknowledged as having the potential to impact on customer loyalty towards a firm. With data collected from rural tourism companies and potential customers in the sector, this study aims to throw light on the scarce literature existing about...

We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers are rational and decide when to visit the...

This research paper titled ‘Consumer Demographics and Environmental Responsibility: An empirical investigation of the consumers' of Tripura, a state in North-East India' aims to explore the environmental responsibility of the consumers of Tripura and its significance with various demographic...