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The effect of attribute framing on consumers' attitudes and intentions toward food : a meta-analysis : BAE 10th anniversary paper

Dolgopolova, Irina; Li, Bingqing; Pirhonen, Helena; … - In: Bio-based and applied economics 10 (2021) 4, pp. 253-264

This paper analyzes the existing literature on the effect of attribute framing on consumers' attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs....

Persistent link: https://www.econbiz.de/10013268077

The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture

Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713

Persistent link: https://www.econbiz.de/10011399863

Ineffective brand extensions and the Sisyphus Effect

Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171

Persistent link: https://www.econbiz.de/10011308500

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Persistent link: https://www.econbiz.de/10014501137