This paper aims to develop a model for knowledge measurement and competitive advantages generation in efficient consumer response (ECR) practices. However, we have also paid attention to other more specific objectives: the identification, selection and validation of indexes to measure...

Chinese products have entered in India in a big way. You will see them on roads. The hawkers, pull carts in addition to shops are selling them in India. Some have a fixed price tag like “Any item for Rs 30/-“. Some sell different items for different prices. Some sell same items for different...

This paper investigates firm-focused customer attachment styles relationship, rather than general or interpersonal attachment styles. We proposed a theoretical framework and analyzed the customers' attachment styles and their moderating effect on happiness, commitment, loyalty, satisfaction and...

Consumer researchers have become increasingly interested in the study of coping. This research contributes to this novel paradigm by investigating structural theories of coping with service failure using a hierarchical structure. Design/methodology/approach – For this purpose after an...

This article examines how dynamic changes in information cost structure and time preferences affect consumers' search and switching behavior over time and lead to lock-in. The information cost structure is conceptualized as a tradeoff of initial setup costs and ongoing usage costs. Lock-in is...

What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or live-threatening design flaws? For both consumers and companies, these crises have become of increasing importance because of the globalization of markets and an increased...

What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or live-threatening design flaws? For both consumers and companies, these crises have become of increasing importance because of the globalization of markets and an increased...

Despite the effects of the crisis, several studies show that there has been an increase in cultural production in all the most important western countries over the last twenty years. Nevertheless, the dimensions of the flows of demand are changing: the lowering of the threshold of perceived...

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on luxury brand purchase intentions in the Indian...

The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...