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Mobile communications
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International journal of advertising : the review of marketing communications
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Profiling mobile TV adopters in college student populations of Korea
Lee, Hyunjoo
;
Ryu, Jungho
;
Kim, Daejoong
- In:
Technological forecasting & social change : an …
77
(
2010
)
3
,
pp. 514-523
Persistent link: https://www.econbiz.de/10003974508
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2
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae
;
Lee, Hyung Seok
;
Jun, Jong Woo
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012200334
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