they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health … that produces the unhealthy food charges a higher price and obtains a larger share of the market unless the emotional/health …

There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In …

Inefficient public health intervention is a universal problem. Several provinces in China have pioneered a public … health voucher system, issuing voucher to residents for them to claim free public health services. Although not its original … experimentally tests whether introducing public health voucher could add the psychological value people attach to health service and …

We examine the relationship between body mass index (BMI), health habits, and financial risk and time preferences … levels of obesity and poor health habits throughout the world …

expressing health care-seeking behavior as a function of economic and behavioral fundamentals and highlighting the role of trust …. We report several findings. First, we document a strong association between higher levels of trust in the health care … scenarios, from routine check-ups to vaccinations. Second, the impact of trust on health care utilization is similar in …

concludes with the presentation of three specific cases studied. Showing differences in the demander?s behaviour and health …