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(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
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2
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
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