by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that … debt choice. Furthermore, we also find that the intended use of debt proceeds significantly impacts consumer choice …- versus adjustable-rate), we find evidence that the relative pricing variables are less relevant in explaining consumer …

by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that … debt choice. Furthermore, we also find that the intended use of debt proceeds significantly impacts consumer choice …- versus adjustable-rate), we find evidence that the relative pricing variables are less relevant in explaining consumer …

one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in …

This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It … marketing mix factors, and consumer behaviour (as the dependent variable) in the electric appliances market. The purpose of this … study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq …

inferences about a consumer's preferred product category and offer advertising firms the possibility to target their ads to match … the consumer's taste. Such targeting reduces overall advertising costs and, as a direct effect, increases industry profits … intermediary deliberately informs about some products and their price quotes from outside a consumer's preferred product category. …

considerably across the different social groups and consumption contexts as well as across different consumer segments. Despite the …