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Revisions incorporated into the Horizontal Merger Guidelines in 2010 claim that the Department of Justice and the Federal Trade Commission consider anticompetitive effects to product “variety” when evaluating mergers. The Guidelines do not, however, explain the methodology or tools that can...
Persistent link: https://www.econbiz.de/10014143894
We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with network externalities. On the background of the availability heuristic we assume that people learn about market shares by observing product adoption of others, but are not able to...
Persistent link: https://www.econbiz.de/10010284390
search and purchase cheap non-deceptive counterfeits to send a ``fake'' status signal, posing a serious problem to the luxury …
Persistent link: https://www.econbiz.de/10013214439
search and travel costs are lower online, these anomalous pricing patterns disappear. Second, prices charged by firms, price …
Persistent link: https://www.econbiz.de/10014053713
This note presents an ordered search model in which consumers search both for price and product fitness. We construct … an equilibrium in which there is price dispersion and prices rise in the order of search. The top firms in consumer … search process, though charge lower prices, earn higher profits due to their larger market shares. …
Persistent link: https://www.econbiz.de/10011523970
betweenfirms,thereby lowering prices and increasing economic welfare. This paperpresents a search model that provides a different …, but reduce prices when consumers search intensityis high. These different comparative statics results may explain themixed …
Persistent link: https://www.econbiz.de/10011303295
recommendations and price offers only after consumers have approached them, creating additional market power due to search costs. In … the expert and fringe firms is costly. For search costs that are not excessively high, in equilibrium the expert … mistakenly leave the expert, and some low-severity consumers incur unnecessary search costs. Total welfare is non-monotonic in …
Persistent link: https://www.econbiz.de/10012242146
We study how consumer search affects pricing in markets with incumbents and entrants using panel data on German … electricity retail markets. Consumers observe the baseline price of the incumbent and decide whether or not to search. Incumbent … baseline rate while entrants decrease their tariffs if consumer search increases. Moreover, the incumbent price discriminates …
Persistent link: https://www.econbiz.de/10011916675
Persistent link: https://www.econbiz.de/10010191091
How should firms optimally choose prices and promotional strategies and how should they position their products when consumers are "relative thinkers"? We provide answers in a model that extends the seminal contributions of Varian (1980) and Narasimhan (1988) and derive both managerial...
Persistent link: https://www.econbiz.de/10012241980