Word of mouth (WOM) information have become an integral part of consumer decision-making and have revitalized investigations of a social phenomenon to serve marketing objectives. This study addresses the fast-growing yet diverse WOM literature with its heterogeneous background. An objectified...

The existing literature on the consumers' attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative...

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Last Forty years of research on the impact of family communications including parenting style on consumer socialization of children have yielded a remarkable set of findings. The main aim of this article is to review all these findings and evaluate what we know about children’s growth as...

The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of ‘green consumer’ in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps....

Recommendation-based communication plays a pivotal role in consumer choices. From human sources to electronic word of mouth or different types of recommender systems, recommendations help consumers adopt or reject leads, and can be highly beneficial for organizations. In view of its relevance...

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...