Aim: The article aims at developing an economic theory of reorientation. As Western subjects are disoriented by long-time systematic commercial manipulation of their preferences, the theory focuses on new concepts of endogenous preferences and on the process of preference manipulation and its...

I use Walmart's decision to discontinue sales of certain gun ammunition, ban open carry in stores, and encourage enactment of gun control policy as a setting to study how stakeholders respond when firms make political statements. Using smartphone-location data to measure foot traffic, I find...