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Impulse Buying
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Consumer behaviour
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India
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Indian consumers
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Indien
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Kauf
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Privatkundengeschäft
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customer engagement
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Kalla, Supriya M.
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Global business review
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International journal of business innovation and research
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ECONIS (ZBW)
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Impulse buying : a literature review
Kalla, Supriya M.
;
Arora, A. P.
- In:
Global business review
12
(
2011
)
1
,
pp. 145-157
Persistent link: https://www.econbiz.de/10008906562
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2
Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena
;
Sharma, Baldev R.
;
Kalla, Supriya M.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
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