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Eliciting brand-related social media engagement : a conditional inference tree framework

Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602

Persistent link: https://www.econbiz.de/10012544878

Effects of store brand perceived risk on buyers' behavior : four decades of research overview

Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 117-124

Persistent link: https://www.econbiz.de/10011515728

The effect of social media commmunication on consumer perceptions of brands

Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214

Persistent link: https://www.econbiz.de/10011561356

Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy

Czarnecka, Barbara; Schivinski, Bruno - In: Journal of consumer behaviour 21 (2022) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10013177497

Social media brand engagement in the context of collaborative consumption : the case of AIRBNB

Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661

Persistent link: https://www.econbiz.de/10012304068

The influence of interpersonal motivation on Polish consumers' online brand-related activity

Brzozowska-Woś, Magdalena; Schivinski, Bruno - In: Argumenta oeconomica 43 (2019) 2, pp. 213-231

Persistent link: https://www.econbiz.de/10012284894

Antecedents of consumer-based store brand equity : conceptual model

Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 169-175

Persistent link: https://www.econbiz.de/10011985672

Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising

Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238

Persistent link: https://www.econbiz.de/10012201029

Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media

Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; … - In: Journal of strategic marketing 29 (2021) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012424705

The effect of social-media communication on consumer perceptions of brands

Schivinski, Bruno; Dąbrowski, Dariusz - 2013

Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...

Persistent link: https://www.econbiz.de/10011802059