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Konsumentenverhalten
China
28
Social network
16
Soziales Netzwerk
16
Consumer behaviour
15
Lieferantenmanagement
14
Supplier relationship management
14
Firm performance
9
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Designation of origin
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Barnes, Bradley R.
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4
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3
He, Jiaxun
2
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2
Luo, Jun
2
Monkhouse, Lien Le
2
Berger, Ron
1
Cappellini, Benedetta
1
Chan, Shiu Fai
1
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1
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1
Fukukawa, Kyoko
1
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1
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1
Huang, Yu-An
1
Huang, Yu-an
1
Jiang, Ying
1
Khanyapuss Punjaisri
1
Kladou, Stella
1
Li, Dongjin
1
Lin, Chad
1
Liu, Martin J.
1
Monkhouse, Lien L.
1
Peng, Norman
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Pham, Thi Song Hanh
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Stephan, Ute
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1
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International marketing review
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
Psychology & marketing
2
Asia Pacific business review
1
European journal of marketing : EJM
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
14
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1
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
2
Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An
;
Lin, Chad
;
Yen, Dorothy A.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
Saved in:
3
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
4
Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta
;
Hosany, Sameer
;
Yen, Dorothy A.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 87-94
Persistent link: https://www.econbiz.de/10011980802
Saved in:
5
Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
Saved in:
6
Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
Saved in:
7
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
8
The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le
;
Barnes, Bradley R.
;
Stephan, Ute
- In:
International marketing review
29
(
2012
)
6
,
pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
Saved in:
9
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
10
Measuring confucian values among East Asian consumers : a four country study
Monkhouse, Lien Le
;
Barnes, Bradley R.
;
Pham, Thi Song Hanh
- In:
Asia Pacific business review
19
(
2013
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10009780403
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