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Konsumentenverhalten
Marketing
31,520
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12,689
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4,632
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4,629
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4,527
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3,604
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3,212
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2,259
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1,920
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1,575
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1,490
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1,315
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1,297
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1,222
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1,181
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1,157
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1,150
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1,090
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1,064
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1,008
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1,001
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996
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978
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975
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957
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955
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949
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931
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1,098
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50
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Wiedmann, Klaus-Peter
11
Nayga, Rodolfo M.
10
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9
Caputo, Vincenzina
7
Lusk, Jayson L.
7
Parsons, Elizabeth
7
Belk, Russell W.
6
Hu, Wuyang
6
Lim, Weng Marc
6
Maclaran, Pauline
6
Mogaji, Emmanuel
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Foxall, Gordon R.
5
Gao, Zhifeng
5
Halfmann, Marion
5
Hennigs, Nadine
5
Lee, Jongsu
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Bronnenberg, Bart J.
4
Colbert, François
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Faure, Corinne
4
Gbadamosi, Ayantunji
4
Grunert, Klaus G.
4
Guetlein, Marie-Charlotte
4
Helm, Roland
4
Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kostelijk, Erik
4
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American Marketing Association
23
Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
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4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
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1
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1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
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Journal of business research : JBR
33
SpringerLink / Bücher
27
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Food policy : economics planning and politics of food and agriculture
15
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of retailing and consumer services
14
Gabler Edition Wissenschaft
13
Marketing theory
13
Springer eBook Collection
13
Journal of marketing management : MM
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
European journal of marketing : EJM
10
Journal of Islamic marketing
10
Marketing intelligence & planning
10
Psychology & marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Energy economics
9
Premier reference source
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of agricultural and applied economics : JAEE
8
Journal of food products marketing
8
Journal of international food & agribusiness marketing
8
International journal of consumer studies
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing research : JMR
7
Journal of modelling in management
7
Routledge interpretive marketing research
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Agricultural and Food Economics : AFE
6
Business horizons
6
Edward Elgar E-Book Archive
6
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ECONIS (ZBW)
1,929
EconStor
10
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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1
Consumers' preferences for eco-labels on plants : The influence of trust and consequentiality perceptions
Khachatryan, Hayk
;
Rihn, Alicia
;
Wei, Xuan
- In:
Journal of behavioral and experimental economics
91
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012643269
Saved in:
2
Public preferences for carbon tax attributes
Gevrek, Z. Eylem
;
Uyduranoglu, Ayse
- In:
Ecological economics : the transdisciplinary journal of …
118
(
2015
),
pp. 186-197
Persistent link: https://www.econbiz.de/10011568889
Saved in:
3
External benefits of increasing bioethanol consumption : a choice experiment study
Kim, Ju-Hee
;
Kim, Hyo-Jin
;
Yoo, Seung-hoon
- In:
Applied economics letters
27
(
2020
)
6
,
pp. 447-450
Persistent link: https://www.econbiz.de/10012205514
Saved in:
4
Enhancing public acceptance of renewable heat obligation policies in South Korea : consumer preferences and policy implications
Lim, Sesil
;
Huh, Sung-Yoon
;
Shin, Jungwoo
;
Lee, Jongsu
; …
- In:
Energy economics
81
(
2019
),
pp. 1167-1177
Persistent link: https://www.econbiz.de/10012173089
Saved in:
5
Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
Saved in:
6
Consumer preferences for alternative fuel vehicles : a discrete choice analysis
Hackbarth, André
;
Madlener, Reinhard
-
2012
-
December 2011, Revised December 2012
Persistent link: https://www.econbiz.de/10009721582
Saved in:
7
Consumer choice of theatrical productions : a combined revealed preference-stated preference approach
Grisolía, José M.
;
Willis, Kenneth G.
- In:
Empirical economics : a journal of the Institute for …
50
(
2016
)
3
,
pp. 933-957
Persistent link: https://www.econbiz.de/10011481283
Saved in:
8
Strategic management of cloud computing services : focusing on consumer adoption behavior
Shin, Jungwoo
;
Jo, Manseok
;
Lee, Jongsu
;
Lee, Daeho
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
3
,
pp. 419-427
Persistent link: https://www.econbiz.de/10010401628
Saved in:
9
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha
;
Lee, Changwon
;
Lee, Jongsu
;
Paik, Michael
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
Saved in:
10
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
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