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A re-examination of service standardization versus customization from the consumer's perspective
Ding, Ying; Keh, Hean Tat - In: The journal of services marketing 30 (2016) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10011445604
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Consumer reliance on intangible versus tangible attributes in service evaluation : the role of construal level
Ding, Ying; Keh, Hean Tat - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 848-865
Persistent link: https://www.econbiz.de/10011779537
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The impact of identity breadth on consumer preference for advanced products
Ding, Ying; Wan, Echo Wen; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 231-244
Persistent link: https://www.econbiz.de/10011707468
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An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili; Ding, Ying - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun; Ding, Ying - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
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Asserting your mind : interruptions extremize consumer choices
Pang, Yuting; Wang, Lili; You, Yanfen; Ding, Ying - In: Journal of consumer behaviour 22 (2023) 3, pp. 664-675
Persistent link: https://www.econbiz.de/10014326212
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How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying; Liu, Yanzheng; Xu, Sunxu - In: Psychology & marketing 41 (2024) 6, pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210