Objective – This study examines the discrepancies that exist among the influence of age and education on purchase intention of halal labelled food, by using conscientiousness as a covariate. Methodology/Technique – Total number of respondents used in this research were 352 Indonesian...

While several studies examine the influence of service quality on customer satisfaction in physical retail banking offices, there is a shortage of studies on service quality in the digital space of banking. Further, many developing country contexts such as Zambia are under-researched, limiting...

This paper develops an alternative approach for demand estimation. Taking willingness to pay as model primitive, it establishes a general and yet analytically simple demand function, and proposes an estimation procedure that uses survey to solicit consumers' willingness to pay with which the...

In this paper we present a classroom exercise where students can solve the basic two-period consumer choice model using the Excel-Solver, and explore the main features of the model. We also include a static comparative analysis and a borrowing constraint in the optimization problem