Objective – The success of e-commerce depends on the numbers that is taken into consideration. At the customer side, the trend of online shopping triggers more people to do purchase by online and it also reflects on the business side where they will start to upgrade their business one step...

Objective – The modern retail experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. In today’s business arena customers are prime assets for an...

This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...

This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...

By scraping data of almost 17 trillion plays of songs on Spotify in six European countries, this work provides evidence that the lockdown imposed in the midst of the COVID-19 pandemic significantly changed the music consumption in terms of nostalgia. This work constructs a binary measure of...

In the standard neoclassical model consumers use all the available information and the demand for goods depends exclusively on preferences and prices whereas other spurious information do not play any role. In the market for books, we investigate if - in contrast to the standard model - the...

Objective: The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online.Methodology/Technique: A total of 270 samples were collected through online. Factor analysis and multiple linear regression were...

Social capital is often accumulated not only in ego-networks, but in larger communities. However, these communities, although seemingly visible through social media, are still under-researched. In this work, we examine аn online friendship network spanning over an entire middle-size city...

The paper focuses on narration acquisition, which is a process believed to be at least partly related to school teaching practices. The problem of constructing a story with the help of a visual image is discussed through an analysis of children’s written responses to two photographs, different...

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...