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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma - In: International journal of business information systems : … 21 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
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Evaluating information technology systems using consumer surveys : the role of personal product knowledge
Byun, Sookeun - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 117-125
Persistent link: https://www.econbiz.de/10011963934
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Consumers' awareness, perceived ease of use toward information technology adoption in 3G mobile phones' usages in India
Velmurugan, Manivannan Senthil; Velmurugan, Masa Sakthi - In: Asian journal of marketing : the official journal of … 8 (2014) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010355118
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Information technology adoption on 3G mobile phones in India : the empirical analyses with SPSS 20, SmartPLS.0M3 and LISREL8.80 : part 2
Velmurugan, Manivannan Senthil; Velmurugan, Masa Sakthi - In: International journal of business innovation and research 13 (2017) 2, pp. 147-166
Persistent link: https://www.econbiz.de/10011724251
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Information technology adoption on 3G mobile phones in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 : Part 1
Velmurugan, Manivannan Senthil; Velmurugan, Masa Sakthi - In: International journal of business innovation and research 11 (2016) 4, pp. 484-511
Persistent link: https://www.econbiz.de/10011667829
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Barriers to online shopping
Jain, Ruby; Kulhar, Madhu - In: International journal of business information systems : … 30 (2019) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10012037023
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ICT induced factors influencing online buying behaviour of customers : a literature review
Tyagi, Harsha; Rahman, Zillur - In: International journal of business innovation and … 30 (2023) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10014293995
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Word of mouth communication : a mediator of relationship marketing and customer loyalty
Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20
A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...
Persistent link: https://www.econbiz.de/10012113791
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Examining the effects of information system characteristics and perceived usefulness on post adoption usage of information systems
Saeed, Khawaja A.; Abdinnour-Helm, Sue - In: Information & management : the internat. journal of … 45 (2008) 6, pp. 376-386
Persistent link: https://www.econbiz.de/10003766991