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Accommodating heterogeneity in brand loyalty estimation : application to the U.S. beer retail market
Irani-Kermani, Roozbeh; Jaenicke, Edward C.; Mirshani, … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 820-835
Persistent link: https://www.econbiz.de/10014537405
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Consumers' intention to adopt last-mile drone delivery services : a comparison between US and Thai consumers
Chen, Charlie C.; Leon, Steve; Laddawan Kaewkitipong - In: Thailand and the world economy 42 (2024) 2, pp. 1-19
culturally different countries: Thailand and the USA. Despite the fact that drone raises privacy concerns to consumers, few …
Persistent link: https://www.econbiz.de/10014540651
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Understanding protective behavior and vaccination adoption among US individuals during the COVID-19 pandemic : a four-wave longitudinal study
Kolotylo-Kulkarni, Malgorzata; Marakas, George M.; Xia, … - In: Journal of business research : JBR 179 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014555816