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Standing for politics : what consequences for brands?
Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10012237292
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë; Korschun, Daniel - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
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Do consumers use tipping to monitor service? : role of power and embarrassment
Lee, Jeonggyu; Aggarwal, Anubhav; Rafieian, Hoori; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012389990
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Curious about the circular economy? : internal and external influences on information search about the product lifecycle
Di Iorio, Vinicio; Testa, Francesco; Korschun, Daniel; … - In: Business strategy and the environment 32 (2023) 4, pp. 2193-2208
Persistent link: https://www.econbiz.de/10014328879