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Millennials green consumption behavior and its linkage to firms marketing competitiveness : findings from select study in Uttarakhand

Jain, Vijay Kumar; Gupta, Anu; Verma, Hemraj - In: International journal of global business and … 15 (2020) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10012418081

Modelling drivers of millennials' green consumption behaviour : an interpretive structural modelling approach

Gupta, Anu; Verma, Hemraj; Jain, Vijay Kumar; Kumar, Pankaj - In: International journal of economics and business … 24 (2022) 1/2, pp. 73-90

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Adoption of Mobile Wallets in India : An Analysis

Mittal, Saurabh - 2018

Usage of mobile phones in emerging economies presents unique opportunities to businesses. Mobile phones provide innovative solutions to online payments and in-store purchases. The acceptance of mobile payments also helps the marketers in promoting their offerings. The analysis of spends by...

Persistent link: https://www.econbiz.de/10012910568

Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia

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Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective

Mittal, Saurabh; Maity, Moutusy - In: Journal of Indian business research 14 (2022) 4, pp. 492-519

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