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Konsumentenverhalten
Consumer behaviour
82,091
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43,802
Theorie
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21,267
Brand management
17,522
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17,108
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11,065
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4,602
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Han, Heesup
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111
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98
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92
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83
Phau, Ian
83
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80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Hollebeek, Linda D.
52
Walsh, Gianfranco
52
Rock, Bram de
51
Thøgersen, John
51
Vermeulen, Frederic
51
Krishna, Aradhna
50
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515
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86
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International Energy Agency
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IGI Global
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Edward Elgar Publishing
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Peter Lang GmbH
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
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The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
342
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
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Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
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EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
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USB Cologne (business full texts)
1
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1
Too cute to be bad? : cute
brand
logo reduces consumer punishment following
brand
transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
2
Rise from the ashes or repeat the past? : the effects of fresh start mindset and
brand
crisis type on consumer forgiveness
Chen, Siyun
;
Ran, Yaxuan
;
Xiong, Jiwei
- In:
Nankai business review international
13
(
2022
)
4
,
pp. 497-516
Persistent link: https://www.econbiz.de/10013453643
Saved in:
3
The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a
brand
and its advertising on
brand
attitudes
Choi, Nak Hwan
;
Chang, Chen
;
Kim, Min-Ji
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
Saved in:
4
We "like" to value the
brand
: a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Connected consumers' responses to negative
brand
actions : the roles of transgression self-relevance and domain
Trump, Rebecca K.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1824-1830
Persistent link: https://www.econbiz.de/10010379225
Saved in:
7
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
8
An investigation of antecedents and consequences of
brand
love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
9
Moral credentials versus moral credits : two paths to consumers' licensing of
brand
transgressions
Ryoo, Yuhosua
- In:
Journal of business research : JBR
146
(
2022
),
pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Saved in:
10
So fun! : how fun
brand
names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
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