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Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
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2015
Persistent link: https://www.econbiz.de/10011382692
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Essays on individual decision making in consumer choice situations and strategic interactions
Bengart, Paul
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2020
Persistent link: https://www.econbiz.de/10012221558
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3
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
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