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Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?

Sharma, Rajesh - In: South Asian journal of management : SAJM 26 (2019) 1, pp. 136-150

Persistent link: https://www.econbiz.de/10012101812

Building customer-based brand equity of domestic brands : role of brand equity dimensions

Sharma, Rajesh - In: Metamorphosis : a journal of management research 16 (2017) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10011815898

Consumer perceived corporate social responsibility and electronic word of mouth in social media : mediating role of consumer-company identification and moderating role of user-gene...

Sharma, Rajesh - In: Journal of financial services marketing 29 (2024) 2, pp. 523-535

Persistent link: https://www.econbiz.de/10015060809

Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing

Kautish, Pradeep; Sharma, Rajesh; Khare, Arpita - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 91-134

Persistent link: https://www.econbiz.de/10012515002

Measuring Customer Experience Towards Internet Banking Service : A Study of Banks in India

Sharma, Rajesh; Misra, Abhishek; Khurana, Arpit - 2021

Indian banking sector act as a backbone of the Indian economy. Most of the banks are offering contemporary services to its customers. Every bank is trying to maximize its profit by offering superior online services. An empirical study has been conducted to check the perception and satisfaction...

Persistent link: https://www.econbiz.de/10013232665

The effect of assortment and fulfillment on shopping assistance and efficiency : an e-tail servicescape perspective

Kautish, Pradeep; Paul, Justin; Sharma, Rajesh - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012434233

CSR, trust, brand loyalty and brand equity : empirical evidences from sportswear industry in the NCR region of India

Sharma, Rajesh; Jain, Vranda - In: Metamorphosis : a journal of management research 18 (2019) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10013384340

Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia

Kautish, Pradeep; Khare, Arpita; Sharma, Rajesh - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 261-278

Persistent link: https://www.econbiz.de/10013390768