What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children

1. Types of consumer segmentation -- 2. Personality psychology and consumer segmentation -- 3. Custom-built normative psychographic consumer typologies -- 4. The search for psychology-based predictors of purchase preferences -- 5. Psychological profiles within demographics -- 6. Global consumer...