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The effects of affective trust and suspicion in new product development projects

Kyriazis, Elias; Johnson, Lester W.; Couchman, Paul - In: Businesses 2 (2022) 3, pp. 300-318

Relationships between functional specialists working on NPD projects can lack trust, resulting in poor communication, low levels of co-operation, and, in the extreme, the political sabotage of projects. We empirically test a hypothesized model of managerial perceptions of motives and intentions,...

Persistent link: https://www.econbiz.de/10013459175

The impact of low-price brands on the order of entry advantage

Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 957-973

Persistent link: https://www.econbiz.de/10009576993

Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks

D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500

Persistent link: https://www.econbiz.de/10011399092

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322

Persistent link: https://www.econbiz.de/10011339299

Impact of self on attitudes toward luxury brands among teens

Gil, Luciana A.; Kwon, Kyong-nan; Good, Linda K.; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1425-1433

Persistent link: https://www.econbiz.de/10009620145

Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461

Persistent link: https://www.econbiz.de/10011443002

Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

Persistent link: https://www.econbiz.de/10011483114

The impact of self on materialism among teenagers

Gil, Luciana de Araujo; Leckie, Civilai; Johnson, Lester W. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 281-288

Persistent link: https://www.econbiz.de/10011508842

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69

Persistent link: https://www.econbiz.de/10011565276

Traditional culture, political ideologies, materialism and luxury consumption in China

Sun, Gong; D'Alessandro, Steven; Johnson, Lester W. - In: International journal of consumer studies 38 (2014) 6, pp. 578-585

Persistent link: https://www.econbiz.de/10010509737