Klafft, Michael; Spiekermann, Sarah - 2014
Internet auctions have become very important for B-2-C E-Commerce. With 56 million active users, eBay alone generates a 34 billion in turnover per annum [Ebay05, 2]. Typically, forward auctions with an ascending- bid mechanism are employed in B-2-C or C-2-C environments. Sellers initiate...
