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Konsumentenverhalten
Marketing theory
3,221
Marketingtheorie
3,073
Kundenwert
2,590
Customer value
2,529
Relationship marketing
1,737
Beziehungsmarketing
1,718
Consumer behaviour
988
Marketing
956
Theorie
829
Theory
824
Marketing management
777
Marketingmanagement
772
Value creation
671
Betriebliche Wertschöpfung
666
USA
475
United States
465
Customer integration
379
Kundenintegration
379
Customer satisfaction
364
Kundenzufriedenheit
342
Brand management
310
Service quality
299
Dienstleistungsqualität
292
Marktforschung
292
Service-dominant logic
291
Markenführung
289
Service-Dominant Logic
288
Deutschland
285
Germany
275
Lieferantenmanagement
262
Supplier relationship management
262
Market research
261
Business-to-business marketing
235
B-to-B-Marketing
233
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
187
Markenimage
187
Bibliometrie
186
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393
Free
110
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Article
760
Book / Working Paper
201
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Article in journal
701
Aufsatz in Zeitschrift
701
Hochschulschrift
63
Aufsatz im Buch
62
Book section
62
Graue Literatur
50
Non-commercial literature
50
Thesis
49
Working Paper
24
Arbeitspapier
23
Collection of articles of several authors
20
Sammelwerk
20
Reprint
17
Konferenzschrift
15
Aufsatzsammlung
13
Bibliografie enthalten
9
Bibliography included
9
Case study
6
Collection of articles written by one author
6
Conference paper
6
Conference proceedings
6
Fallstudie
6
Konferenzbeitrag
6
Sammlung
6
Lehrbuch
5
Textbook
3
Glossar enthalten
2
Glossary included
2
Anthologie
1
CD-ROM, DVD
1
Festschrift
1
Lehrmittel
1
Mehrbändiges Werk
1
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1
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1
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English
872
German
86
Polish
3
French
1
Portuguese
1
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Tadajewski, Mark
15
Ko, Eunju
9
Kumar, V.
9
Maclaran, Pauline
8
Verhoef, Peter C.
6
Foxall, Gordon R.
5
Hollebeek, Linda D.
5
Kim, Kyung Hoon
5
Kreis, Henning
5
Aaker, Jennifer
4
Ahn, Jiseon
4
Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kleinaltenkamp, Michael
4
Kravets, Olga
4
Parsons, Elizabeth
4
Rajagopal
4
Reinartz, Werner J.
4
Rintamäki, Timo
4
Saarijärvi, Hannu
4
Sesé, F. Javier
4
Wagner, Udo
4
Arnould, Eric J.
3
Bagozzi, Richard P.
3
Bajde, Domen
3
Bradshaw, Alan
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Cossío-Silva, Francisco-José
3
Dalli, Daniele
3
Dannewald, Till
3
DeSarbo, Wayne S.
3
Dedeoğlu, Bekir Bora
3
Fitchett, James A.
3
Gallarza, Martina G.
3
Gierl, Heribert
3
Gil Saura, Irene
3
Hill, Ronald Paul
3
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American Marketing Association
11
European Marketing Academy
2
AMA Summer Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universität Mannheim
1
Universitäts- und Landesbibliothek Münster
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Journal of business research : JBR
43
Journal of retailing and consumer services
37
Marketing theory
25
International journal of hospitality management
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
12
Journal of customer behaviour
10
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
The journal of product & brand management
10
Journal of historical research in marketing
9
International journal of electronic commerce : IJEC
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of service management
8
Marketing : ZFP ; journal of research and management
8
SpringerLink / Bücher
8
Cogent business & management
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of consumer behaviour : an international research review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing theory and practice
6
Journal of service research : JSR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The SAGE handbook of marketing theory
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of hospitality and tourism insights
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
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Source
All
ECONIS (ZBW)
959
EconStor
1
USB Cologne (EcoSocSci)
1
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10
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961
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date (oldest first)
1
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
2
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
5
Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
Saved in:
6
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
7
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
8
Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
9
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
10
Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products
Ong, Beng Soo
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 180-201
Persistent link: https://www.econbiz.de/10010526367
Saved in:
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