We test whether self-control causally affects investor behavior with the non-invasive brain stimulation. Subjects trade stocks in an experimental asset market while their levels of self-control are exogenously varied by applying weak currents stimulation to a control-related brain area. We...

Die Entscheidungsfindung wird für Verbraucher immer komplexer. Die Frage nach einer effizienten und effektiven Verbraucherpolitik stellt sich damit dringender denn je: Wie können Konsumenten gestärkt werden, ohne die Anbieter und die Angebotsvielfalt zu sehr einzuschränken? Das Menschenbild...

Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental disciplines underlying marketing. Various marketing studies document the non-rational behavior of consumers, even though behavioral biases might not always be consistently termed or formally...

This research report is part of a project, funded by the Australian Research Council, which will contribute to a broader understanding of the role of financial literacy and consumer behaviour in Australia. The research report explores the causes of financial behaviour and considers whether...

Every human has a unique mindset in performing regular activities. Often changing environmental situations and traditional follow-ups influence the humans by their emotional and social cultural factors. The authors of the research paper made an attempt to study irrational behaviour of household...

We examine the relationship between body mass index (BMI), health habits, and financial risk and time preferences. Using a sample of 128 undergraduate business students, we find that participants with higher BMI exhibit greater utility function curvature, greater loss aversion, and greater...