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Persistent link: https://www.econbiz.de/10009782483
We report the results of an original experiment that was designed to test the strength and robustness of the attraction effect. Rather than the usual simple tests for this effect, we consider a conceptually simple consumer purchasing task where alternatives are however difficult to evaluate. For...
Persistent link: https://www.econbiz.de/10010403236
We run a market experiment where firms can choose not only their price but also whether to present comparable offers. They are faced with artificial demand from consumers who make mistakes when assessing the net value of products on the market. If some offers are comparable however, some...
Persistent link: https://www.econbiz.de/10010433911
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In this paper we provide choice-process experimental evidence that the attraction effect is a short-term phenomenon, that disappears when individuals are given time and incentives to revise their choices. The attraction (or decoy) effect is the most prominent example of context effects, and it...
Persistent link: https://www.econbiz.de/10012135537
Persistent link: https://www.econbiz.de/10012181827
We report the results of an original experiment designed to test the strength and robustness of the attraction effect. We consider a conceptually simple consumer purchasing task where alternatives are however difficult to evaluate. For the attraction effect to be observed, the consumer must go...
Persistent link: https://www.econbiz.de/10013032809
We run a market experiment where firms can choose not only their price but also whether to present comparable offers. They are faced with artificial demand from consumers who make mistakes when assessing the net value of products on the market. If some offers are comparable however, some savvy...
Persistent link: https://www.econbiz.de/10013044590
Persistent link: https://www.econbiz.de/10014551971