Narrow search
Showing 1 - 6 of 6
Cover Image
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt; Sauer, Nicola E. - In: Psychology & marketing 33 (2016) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Cover Image
Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Schnurr, Benedikt; Scholl-Grissemann, Ursula - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 335-343
Persistent link: https://www.econbiz.de/10011477110
Cover Image
Handwritten typefaces as a novel strategy to humanize products
Schroll, Roland; Schnurr, Benedikt - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10012003386
Cover Image
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt; Brunner-Sperdin, Alexandra; Sauer, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Cover Image
Humanizing products with handwritten typefaces
Schroll, Roland; Schnurr, Benedikt; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
Cover Image
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt; Wetzels, Martin - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305268