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Konsumentenverhalten
Consumer behaviour
19
Viral marketing
11
Virales Marketing
11
Beziehungsmarketing
6
Relationship marketing
6
Verbraucherverhalten
6
Advertising
5
Marketing
5
Werbung
5
Brand
4
Markenartikel
4
Measurement
4
Messung
4
WOM
4
Word of mouth
4
Advertising effects
3
Agent-based modeling
3
Agent-based modelling
3
Brand image
3
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Werbewirkung
3
ABM
2
Agentenbasierte Modellierung
2
Asymmetric information
2
Asymmetrische Information
2
Confidence
2
Customer retention
2
Dienstleistungsqualität
2
Diffusion
2
Modelling assumptions
2
Service quality
2
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Undetermined
4
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Article
13
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4
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Article in journal
12
Aufsatz in Zeitschrift
12
Lehrbuch
3
Textbook
3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
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Language
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English
17
Author
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East, Robert
13
Lomax, Wendy
6
Uncles, Mark D.
5
Ang, Lawrence
4
Romaniuk, Jenni
4
Vanhuele, Marc
3
Wright, Malcolm
3
Dubelaar, Chris
2
Lee, Boon-chye
2
Uncles, Mark
2
Chawdhary, Rahul
1
Hammond, Kathy
1
Hand, Chris
1
Koslow, Scott
1
Singh, Camille
1
Singh, Jaywant
1
Vanhuele, M.
1
Wright, Mike
1
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University of Wollongong / Department of Economics
1
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Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
2
Advances in industrial and labor relations
1
Brand management ; Vol. 2
1
Economics working paper series ...
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
17
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1
Online grocery sales after the pandemic
East, Robert
- In:
International journal of market research
64
(
2022
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10012794294
Saved in:
2
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
3
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
4
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
5
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
6
Good customers : the value of customers by mode of acquisition
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10009745799
Saved in:
7
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
8
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
9
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
10
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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